Pricing & Pricing Strategies For Your Home

Every property will sell and has the potential to sell quickly, and the price is the No. 1 factor controlling this outcome. Pricing properly the first time enables you to maximize exposure and increase your chances of attracting the highest possible offer during the peak activity period. My goal is to price your home correctly […]

Marketing Timeline

Working with our in-house marketing and advertising agency, I will target the right audience across the most effective channels — all to elevate the style and story of your home. Step 1 Home Preparation & Inspections Declutter Renovations as needed Inspections Step 1 Step 2 Coming Soon Coming Soon sign Digital ads Email outreach […]

Selecting the right real estate agent

Selling or buying your house can be a long, tedious, complicated, and frustrating process. Since it is such a huge financial transaction, you want to hire a real estate agent that will take you through the process to get the best deal possible. Fortunately, there probably are many real estate agents in the northern California […]

Proposition 60 & 90

Proposition 60 & 90 Proposition 60 and 90 are tax laws that provide property tax bill relief to those aged 55 and above. If you fall within this age bracket and are thinking of moving into a new home within California, I would encourage you to take that bold step. Proposition 60 and 90 makes […]

For Sale By Owner (FSBO) disadvantages of selling without an agent

Are you thinking about selling your home without the help of a real estate agent? This is commonly referred to as FSBO (For Sale By Owner) in the world of real estate. FSBO sounds great in theory, especially since you avoid paying a real estate commission, but there are many disadvantages you should be aware […]

How to improve your home’s value

There are many factors that impact the value of your home that are outside your control like location, the economy, and the housing market. However, there are a lot of things homeowners can do to increase their home value that are in your control. Here are 3 things that you can do to give your […]