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Marketing Timeline

Working with our in-house marketing and advertising agency, I will target the right audience across the most effective channels — all to elevate the style and story of your home.

Step 1

Home Preparation & Inspections

  • Declutter
  • Renovations as needed
  • Inspections
Step 1

Step 2

Coming Soon

  • Compass.com
  • Coming Soon sign
  • Digital ads
  • Email outreach
  • Direct mail campaign
Step 2

Step 3

Staging

  • Interior and exterior furnishings
Step 3

Step 4

Imagery

  • Daytime photography
  • Aerial footage
  • Lifestyle video
Step 4

Step 5

Floorplan & Virtual Tour

  • 2D floorplan
  • 3D Virtual tour w/
    Matterport camera
Step 5

Step 6

Custom Property Website

  • Video tour
  • 3D tour
  • Property information
  • Photo gallery
  • 2D floorplan & drone video
Step 6

Step 7

Signage

  • Yard sign or window decal
  • Property website rider
  • Open Sat/Sun rider
Step 7

Step 8

Listing Launch

  • Compass.com
  • MLS
  • Syndication
Step 8

Step 9

Email Campaign

  • Property announcement
  • Open house invitations
  • Company email inclusions
Step 9

Step 10

Print Campaign

  • Postcards
  • Brochures
  • Newspapers
Step 10

Step 11

Digital Campaign

  • Paid social media ads
  • Adwerx
Step 11

Step 12

Events

  • Brokers’ open house
  • Twilight tour
  • Open House
Step 12
Home Preparation & Inspections Imagery Signage Print Campaign
- Declutter
- Renovations as needed
- Inspections
- Daytime photography
- Aerial footage
- Lifestyle video
- Yard sign or window decal
- Property website rider
- Open Sat/Sun rider
- Postcards
- Brochures
- Newspapers
Coming Soon Floorplan & Virtual Tour Listing Launch Digital Campaign
- Compass.com
- Coming Soon sign
- Digital ads
- Email outreach
- Direct mail campaign
- 2D floorplan
- 3D Virtual tour w/
Matterport camera
- Compass.com
- MLS
- Syndication
- Paid social media ads
- Adwerx
Staging Custom Property Website Email Campaign Events
- Interior and exterior furnishings - Features: video Tour, 3D tour, property information, photo gallery, 2D floorplan & drone video - Property announcement
- Open house invitations
- Company email inclusions
- Brokers' open house
- Twilight tour
- Open House

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