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Who pays the Buyer's Agent in 2026?

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Who pays the Buyer's Agent in 2026?

Who Pays the Buyer's Agent in 2026? Here's What's Actually Happening

If you've been following real estate news over the past couple of years, you've probably heard that Realtor commission rules changed after the National Association of REALTORS® (NAR) settlement.

Unfortunately, the headlines created a lot of confusion.

Some buyers now believe they have to pay their Realtor entirely out of pocket.

Some sellers assume they no longer need to contribute toward buyer agent compensation.

So... what's actually true?

The answer is a little more nuanced, and understanding how these changes work can help you make more informed decisions whether you're buying or selling a home in San Diego.

Jamie Lennon

With a strong commitment to honesty, integrity, and personalized service, Jamie Lennon helps buyers and sellers achieve their real estate goals through trusted guidance and lasting relationships built on genuine human connection.

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What Changed?

There were two major changes that came from the NAR settlement.

1. Buyers now sign a Buyer Representation Agreement before touring homes with an agent.

This agreement outlines the services your agent will provide and explains how compensation works before you begin your home search.

2. Buyer agent compensation is no longer displayed in the MLS.

Instead of advertising compensation within the MLS, it is now negotiated as part of the purchase offer.

While these changes affected the paperwork and process, they did not eliminate buyer agent compensation altogether.

Does the Buyer Have to Pay Their Realtor?

Not necessarily.

Many buyers hear about the rule changes and immediately assume they'll be writing a separate check to their Realtor at closing.

In reality, every transaction is negotiated differently.

In many cases, sellers are still contributing toward buyer agent compensation as part of the overall purchase agreement. However, it's important for buyers to understand their Buyer Representation Agreement before beginning their home search so there are no surprises later.

What Sellers Should Know

If you're selling your home, you're no longer making a blanket offer of compensation through the MLS like in the past.

That doesn't automatically mean offering compensation isn't beneficial.

Today's buyers are already balancing higher home prices, elevated interest rates, insurance costs, and closing expenses. If purchasing your home requires them to also pay their agent entirely out of pocket, some buyers may decide to move on to another property or adjust their offer accordingly.

For many sellers, contributing toward buyer agent compensation remains a strategic decision that can help maximize buyer interest and keep their home competitive.

What I'm Seeing Here in San Diego

Despite all of the national headlines, the day-to-day reality in San Diego hasn't changed as dramatically as many expected.

The paperwork has changed.

The process has changed.

But in the majority of transactions I'm personally involved in, sellers are still contributing toward buyer agent compensation through the negotiation process.

Every transaction is different, but the goal remains the same: create the strongest possible opportunity for both buyers and sellers to reach an agreement.

Watch the Full Breakdown

In this week's video, I walk through:

  • What actually changed after the NAR settlement
  • What didn't change
  • How Buyer Representation Agreements work
  • Why many sellers are still contributing toward buyer agent compensation
  • What I'm seeing in today's San Diego real estate market

Whether you're buying your first home or preparing to sell, understanding these changes can help you navigate today's market with confidence.

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Kristen L.
WHAT MY CLIENTS SAY

Jamie was the first person we called after we received the keys to our new home because we wanted to celebrate the special moment with her right away. Jamie is very insightful about her industry and she is the person you want in your corner when making one of the biggest decisions for your family. We highly recommend Jamie as a real estate agent. At our first meeting with Jamie, she walked us through the...

— Buyer

WHAT MY CLIENTS SAY

We were looking to buy our first home and found Jamie by chance. She was super wonderful and listened to what we were looking for. She was not pushy and made sure we were aware of all the possible traps, and things to be cautious about when buying a home. She was straightforward and honest which is a massive must when doing something for the first time. We really appreciated it. Especially with the stres...

— Buyer

WHAT MY CLIENTS SAY

We interviewed over 10 Realtors® across the area and Jamie was by far the most knowledgeable and personable. She helped us navigate buying a home, our first in CA, as the rules are very different in CA than in other states. She found houses that we couldn't find on the standard websites. She knows the process inside and out. She went above and beyond and answered a plethora of questions we asked on the i...

— Kristen L.

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Work With Jamie

Real estate thrives on human connection and I believe in cultivating relationships that are based on my core values; honesty and integrity. I combine my knowledge of the real estate community with my passion for serving others to help buyers and sellers obtain their real estate goals. I believe in having positive relationships with my clients and as such, I do not outsource important obligations or responsibilities.